OTTOLENGHI

We were thrilled to work on behalf of Studio Graft, leading the UX & Design on an exciting project for one of the food industry's most iconic brands.

Whilst looking to completely revamp their website, Ottolenghi were also undertaking a rebranding exercise with Irving & Co in preparation from some ambitious growth plans. We worked collaboratively with client and partner agencies to re-imagine their web platform, with a strong focus on improving the recipe experience.

The design approach was shaped by the simplified and refined brand identity, with a clean, minimal interface that lets the visual content shine through.