Project
Designing the future of in-game e-commerce for an ambitious startup
Project overview
Helix are an ambitious Canadian technology startup that have developed the world's first Scan to Shop e-commerce experience for gaming platforms.
Together we crafted a comprehensive brand strategy, refining key messaging and delivering a full visual transformation, including a new logo and identity.
The aim was to create a look and feel that was bold, impactful, and full of energy, with a strong emphasis on dynamic animations to elevate the brand's presence. We also designed the mobile app, client portal, investor presentation, and a promotional website, built in Webflow.
Services
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