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Project

HELIX

Designing the future of in-game e-commerce for an ambitious startup

Play. Scan. Own.
Helix Outdoor AdHelix Outdoor Ad
Helix Tech Stack
Helix x Psycho Bunny
Helix Hero GraphicHelix Hero Graphic
Helix Worlds Logo
Helix Customer Portal
Helix website on mobile phone
Helix Logo App Icon

Project overview

Helix are an ambitious Canadian technology startup that have developed the world's first Scan to Shop e-commerce experience for gaming platforms.

Together we crafted a comprehensive brand strategy, refining key messaging and delivering a full visual transformation, including a new logo and identity.

The aim was to create a look and feel that was bold, impactful, and full of energy, with a strong emphasis on dynamic animations to elevate the brand's presence. We also designed the mobile app, client portal, investor presentation, and a promotional website, built in Webflow.

Services

Brand Strategy

Visual Identity

UX

App Design

Web Design

Portal Design

Project link